Global Brand, PR and Partnerships Manager - Italy

We’re looking for someone who can turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a traditional PR job. It’s a modern brand marketing role built in stages: first, get the editorial and press release fundamentals right. Then scale into large scale collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited back in LLMs, AI search and builds brand authority. You’ll lead a team of two in-house specialists, partner closely with merchandising, influencer, creative, and SEO, and have full visibility and direct access to the founding team.

Requirements

• 6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
• Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
• Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
• Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
• Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
• Comfortable working with merchandising and product teams on branded collaborations and collections launches
• Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
• Experience integrating PR with influencer and social to drive brand awareness and branded search
• Experience managing a small in-house team and getting more out of them than they thought possible
• Excellent written and verbal English communication, native or fully fluent
• You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side
• Self-starter with a bias for action. You ship at 85% and iterate
• A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics
• High attention to detail and a proactive, self-starting attitude
• Proven problem-solving ability and creativity in a fast-paced environment
• A passion for learning and improving continuously

Benefits

• Competitive base
• Monthly performance bonus
• Fast-track career growth
• Flexible holidays and autonomy over your time

Originally posted on Himalayas