Social Media Manager for an E-commerce Fashion Brand in the US (Home Based Part

Category: Retail and E-Commerce

Location: Falls Church Virginia United States

• Create short-form video content for TikTok and Instagram Reels — styling videos, product spotlights, trends, and storytelling
  
• Write compelling captions and hooks designed to drive clicks and conversions
  
• Research trending sounds, hashtags, and formats and adapt them to the client's brand voice
  
• Schedule and publish posts consistently across both platforms
  
• Monitor comments, DMs, and community engagement — respond and build relationships
  
• Track content performance and iterate based on data (views, saves, link clicks, conversions)
  
• Build and maintain email subscriber list from scratch
  
• Design and write weekly or bi-weekly email campaigns (new arrivals, promotions, stories) - can utilize ChatGPT
  
• Set up foundational email automations: welcome series, abandoned cart, post-purchase
  
• Craft subject lines and CTAs optimized for open and click-through rates
  
• Drive traffic to the website and report on email-attributed revenue
  

Details

Originally posted on Himalayas