Job Description
Join a high-performing team for an NYC-based custom apparel company
This is Crishel, the Creative Director at Fresh Prints.
I joined Fresh Prints right after college as an Artist. The job was intense. I was creating 16 designs from prompts… Every. Single. Day.
I could do it if you asked me to. But more than that, I wanted to understand how creativity could drive impact. I wanted to see how ideas moved beyond a design file and shaped how people experience a brand.
When I moved to the Growth Team, everything changed. It wasn’t just about making things look good anymore. It was about thinking like a marketer, contributing to strategy, and understanding how creative work connects to the business.
The turning point came when my manager, Jolijt, said: “Okay Crishel, you’re in charge.” After multiple attempts to find the right Creative Director, she decided to take a chance on me. That shift forced me to rethink everything. I had to unlearn habits as a graphic designer and start thinking about vision, systems, and people.
Today, creative work means more than aesthetics to me. It’s about how design serves the brand, how it makes people feel, and how it creates real value.
Now, we’re looking for creatives who want to do more than execute designs. People who want to think bigger, collaborate deeply, and help build how creative work scales at Fresh Prints.
If this sounds exciting, we’d love to hear from you!
Art Director
We're looking for an Art Director who's hungry to own the visual identity of one of the fastest-growing brands in the US collegiate space. You'll be the creative authority on what Fresh Prints looks like — from brand campaigns to pitch decks to product launches — and you'll work directly with our Creative Director to make sure every asset tells a consistent, compelling story.
This role isn't for someone who executes on what they're told. It's for someone with a real point of view, the visual chops to back it up, and great taste.
What You'll Own
Brand Identity & System
- Lead the development and stewardship of the Fresh Prints brand system - color, typography, photography direction, iconography, and visual language
- Ensure every asset, from a paid ad to a sales deck, is undeniably Fresh Prints
- Build and maintain brand guidelines our team actually uses
- Partner with the Creative Director to evolve the brand system as Fresh Prints grows
Creative Production
- Lead art direction on brand campaigns, product launches, and marketing collateral
- Art direct and brief photographers, videographers, and freelance designers
- Produce high-quality assets fast — from quick social graphics to polished campaigns
- Maintain a quality bar that makes everything feel crafted, not thrown together
Creative Standards & Collaboration
- Set and uphold the visual bar for everything that leaves the Creative team
- Give specific, actionable creative feedback that improves the work without demoralizing the people making it
- Collaborate closely with our Creative Director, Brand, and Marketing teams to ensure visual work serves the business
- Represent the brand visually in cross-functional projects
Who You Are
- You have a strong opinion about what looks good and you can defend it clearly without being precious about it
- You have strong design fundamentals. You understand type, hierarchy, color, and layout at a level beyond personal taste
- You understand, respect, and love the customers — you know that your job is to design for them, not design in general.
- You think in systems, not just one-offs. Beautiful individual assets that don't cohere into a brand aren't good enough
- You give feedback that makes people's work better, not just your vision real
- You're fast. You know the difference between "good enough to move" and "not good enough," and you move accordingly
- You've actually been responsible for a brand's visual identity before, not just individual executions inside one
Requirements
- 4 to 6 years of design or art direction experience, including meaningful time spent in-house at a brand (not only at agen