Job Description
About the Practice
We are a large, established dermatology clinic with 9 locations, serving a broad patient population across medical, cosmetic, and surgical dermatology. Our practice is growing and we are investing in building a strong, data-driven marketing function to match our clinical reputation. This is an exciting opportunity to shape the marketing strategy of a multi-location healthcare brand at a pivotal moment of growth.
Position Overview
We are seeking an experienced and results-driven Marketing Strategist to lead and execute comprehensive marketing initiatives across all 9 of our dermatology locations. This role is responsible for developing and managing integrated marketing strategies spanning social media, paid advertising, SEO, email marketing, content, and brand consistency — all tailored to a healthcare audience and compliant with applicable regulations.
The ideal candidate understands the nuances of marketing a multi-location medical practice, knows how to balance brand-level strategy with location-level needs, and can translate clinical services into compelling patient-facing messaging. This is both a strategic and hands-on role — you will set the direction and execute on it.
Key Responsibilities
Marketing Strategy & Planning
- Develop and own the annual marketing strategy and calendar across all 9 locations
- Identify growth opportunities across service lines including medical dermatology, cosmetic treatments, and surgical procedures
- Balance brand-wide marketing priorities with location-specific campaigns and community needs
- Set measurable marketing goals and KPIs aligned with patient acquisition, retention, and revenue targets
- Present marketing plans, campaign performance, and strategic recommendations to leadership
Social Media & Content Marketing
- Develop and manage social media strategy and content calendars across all platforms including Instagram, Facebook, TikTok, and LinkedIn
- Oversee creation of engaging, accurate, and HIPAA-compliant content that educates patients and builds brand trust
- Coordinate with clinical teams to highlight providers, services, before-and-after content, and patient education
- Monitor social engagement, community management, and brand reputation across all location profiles
- Manage or collaborate with content creators, photographers, and videographers as needed
Paid Advertising
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
- Manage advertising budgets across all 9 locations, ensuring efficient spend and strong return on ad investment
- Develop location-specific and service-specific ad campaigns targeting relevant patient demographics
- Monitor campaign performance daily, making real-time adjustments to improve results
- Produce clear ROI reporting and attribution analysis for leadership review
SEO & Website Management
- Develop and execute an SEO strategy to improve organic visibility for all practice locations
- Oversee local SEO including Google Business Profile optimization for each of the 9 locations
- Collaborate with web developers or vendors to ensure the website is optimized for search, user experience, and patient conversion
- Monitor website analytics, traffic trends, and conversion rates using Google Analytics and Search Console
- Ensure all web content is current, accurate, and reflective of services offered at each location
Email Marketing & CRM
- Develop and execute email marketing campaigns for patient acquisition, re-engagement, and retention
- Build and manage segmented patient email lists in compliance with HIPAA and applicable marketing regulations
- Automate patient communication workflows including appointment reminders, post-visit follow-ups, and seasonal promotions
- Track email campaign performance including open rates, click-through rates, and conversion metrics
Brand Management & Consistency
- Ensure consistent brand voice, visual identity, and messaging standards across all 9 locations and marketing channels
- Develop marketing templates, brand guidelines, and resources for use across the practice
- Review and approve all external-facing marketing materials for brand compliance and clinical accuracy
- Support new location openings with launch marketing plans and local awareness campaigns
Reputation Management & Patient Reviews
- Monitor and manage online reputation across Google,